PSYCHOLOGISTS FOR SOCIAL CHANGE
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Preaching to the Non-Converted

A crucial challenge for those interested in progressive social change, is how to capture and sustain public attention. High level concepts such as ‘inequality’, ‘austerity’ or ‘climate change’ can seem disconnected from people’s everyday lives, or come across as overly abstract, as well as resoundingly negative. Yet communicating the impact of these concepts in engaging ways which reach beyond the already converted, are crucial in promoting policies or measures to combat such damaging social and political trends.

Drawing on psychological research, we have put together a briefing note on improving public discussion about inequality.
Some key points from the briefing note are:
  • Adapt your message to the audience’s interests or values
  • Avoid vague terms like ‘poverty’, and talk about specific issues
  • Think about how you ‘frame’ the issue when painting the picture
  • Provide evidence of change when exploring different views
  • Think about how changes would maintain or improve the public’s quality of life
  • Use social norms to demonstrate support for social change

​
​To find out more, click through the pictures below.

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  • Home
  • About
  • Groups
    • Start a New Group
    • England >
      • North East >
        • North East
        • Yorks and Humber
        • Leeds
      • North West >
        • A North West Just Recovery following coronavirus
        • Manchester- PSPO letter
      • Midlands >
        • Midlands
        • Leicester
      • South East >
        • East Anglia
        • Hertfordshire
        • London
        • Oxford
        • Suffolk
        • Surrey
        • Sussex
      • South West >
        • Bristol and Bath
        • South West
    • Ireland
    • Northern Ireland
    • Jersey
    • Scotland
    • Wales - Cymru >
      • ECT Suspension
      • Elections 2021
      • Black Lives Matter
      • COVID 19 and Internet Access
      • Building Resilience and Community Wellbeing
      • Save the T4CYP Programme
      • Support the Mind over matter Report
      • Social and Political Causes of Poor Mental Health
      • Responding to Austerity and Mental Health in Wales - Accessible Document
      • UN Report on Extreme Poverty in the UK Letter
  • Blog
  • Position statements
    • Racism is Not Entertainment
    • Response to Panorama: Undercover Hospital Abuse Scandal
    • Letter to Jeremy Hunt
    • UK Government Green Paper, Transforming Children and Young People’s Mental Health Provision
    • Esther McVey: PSC and RITB response
  • Campaigns
    • Structural racism demands a structural response
    • Embed anti-racism in the NHS
    • COVID-19 >
      • Mutual Aid
      • COVID and mental health
    • PSC Manifesto 2019
    • Visioning a new education system
    • New Savoy Conference Statement
    • Formulating Policy >
      • Origins of Happiness? PSC response
      • Basic Income: Psychological Impact Assessment
    • Preaching to the Non-Converted
    • Psychologists Against Austerity >
      • Austerity Briefing Paper
      • Everyday Austerity
    • Private Health Watch
  • Join our mailing list